If you’re searching for a LiveGood review, I can give you a perspective that’s a little different from most of the reviews you’ll probably find online.
I’m actually a LiveGood member and affiliate.
I’ve personally sponsored more than 60 people into LiveGood, and at one point my organization had roughly 300 people in it.
I’ve used some of the products myself. I particularly like the whey protein isolate, and I’m getting ready to try the creatine.
But there’s another reason I have a somewhat unusual perspective on LiveGood.
I’ve known LiveGood CEO Ben Glinsky for approximately 24 years.
Ben was actually my sponsor in the very first network marketing company I ever built back in 2002. He taught me one of the lead-generation strategies I used to build my business, and that strategy went on to make me a lot of money over the following decade.
I’ve also been involved with network marketing for more than two decades and have built different compensation structures, including matrix-style programs and Powerline systems.
So I’m not writing this LiveGood review after spending an afternoon reading their website.
I’ve actually built it.
At the same time, I’m not actively building LiveGood today. My primary focus shifted elsewhere when I realized rebuilding my overall lead-generation system was more important to where I wanted my business to go.
That gives me an interesting position from which to review the company.
There are quite a few things I like about LiveGood.
There’s also one part of the opportunity—the matrix and potential for spillover—that I think people need to understand very clearly before they join.
So let’s dig into it.
What Is LiveGood?
LiveGood is a health-and-wellness company founded in 2022 and headquartered in Florida. Ben Glinsky is the company’s CEO. The company was built around a somewhat unusual concept for network marketing: instead of heavily marking up nutritional products to fund a traditional MLM compensation plan, LiveGood uses a low-cost membership model designed to give members access to lower product prices.
Think of the basic idea somewhat like a Costco-style membership applied to nutritional supplements.
LiveGood currently charges $9.95 per month or $99.95 per year for membership, which gives members access to wholesale/member pricing on its products.
That’s one of the first things that attracted me to the company.
Ten dollars a month is an extremely accessible price point.
If you’re trying to build an international network marketing business, that’s important. A $60, $80 or $100 monthly commitment can be a very different proposition depending on where somebody lives and their financial situation.
At roughly $10 per month, LiveGood dramatically lowers that barrier.
But that creates an interesting tradeoff when we get to the compensation plan.
We’ll come back to that.
Who Is Ben Glinsky?
Normally I wouldn’t spend much time talking about the CEO in a company review.
This one’s personal.
As I mentioned earlier, I’ve known Ben since 2002.
He sponsored me into the first network marketing company I ever seriously built.
At the time, one of the most important things he taught me was to stop obsessing over the product and compensation plan long enough to understand the thing that actually drives the business:
Lead generation.
The strategy he introduced me to worked extremely well for me for years.
That ultimately helped me build the online business that allowed me to leave my last part-time job in 2003 and never return to traditional employment.
So I have a lot of respect for Ben.
He’s one of the strongest mindset people I’ve personally known, and in my experience he’s extremely good at figuring out how to operate businesses efficiently.
LiveGood’s own current company information lists Ben as CEO and describes more than 20 years of experience in the nutritional-supplement industry.
That doesn’t guarantee that somebody joining LiveGood will make money, obviously.
No founder can do that for you.
But when I’m evaluating a network marketing company, the people running it absolutely matter to me.
And in this particular case, I’m evaluating somebody I’ve actually known for more than two decades.
How Does the LiveGood Membership Work?
This is probably my favorite part of the LiveGood business model.
You don’t have to become an affiliate and build a business simply because you want the products.
You can become a member for $9.95 per month or $99.95 annually and receive member pricing.
That separation makes sense to me.
If someone just wants nutritional products at a good price, let them be a customer.
If somebody wants to build a business, let them build the business.
And from a retention standpoint, I think why someone joins matters enormously.
If somebody joins primarily because they’re told they might get spillover and make money without doing anything, what’s going to keep that person paying the membership fee when the expected spillover doesn’t arrive?
Probably not much.
On the other hand, if someone joins because they’re buying products they already want and they’re saving enough money to justify the membership, now the membership has value independent of the business opportunity.
That’s a much healthier foundation in my opinion.
Are LiveGood Products Actually a Good Value?
This is one area where I can speak from some personal experience.
I’ve purchased LiveGood’s whey protein isolate and like it.
When I compared it with a competing protein product I had previously been purchasing, I was saving roughly $10 to $15 per bag for what, from my perspective, was a very comparable product.
That’s meaningful to me.
And it ties into a much larger change I’ve watched happen during my 24 years in network marketing.
Back in 2002, consumers had fewer choices.
Today you’re competing against Amazon, Vitacost and an endless number of online supplement companies.
Consumers can comparison-shop in seconds.
That makes the old MLM model of taking a relatively ordinary product and charging two or three times what someone would pay elsewhere increasingly difficult for me to get excited about.
My thinking today is basically this:
Give me extraordinary value or give me an extraordinary product.
If I’m selling a product people can easily buy somewhere else, then I want to be extremely competitive on value.
If I’m going to ask someone to pay substantially more, I want a genuinely differentiated product—something proprietary, difficult to duplicate or otherwise difficult to comparison-shop against an equivalent product elsewhere.
The uncomfortable middle ground for me is a relatively ordinary product carrying an extraordinary price simply because enough margin has to be built into it to fund the compensation plan.
LiveGood attacks that problem from the value side.
The company says its products are independently tested for purity, potency and safety, and it publishes certificates of analysis for numerous products on its website. I verified that LiveGood currently maintains a public COA section with certificates and, for some products, additional testing such as heavy-metal and other analyses.
That’s a positive in my book.
It doesn’t mean every LiveGood product is automatically superior to every competing product. That’s a much bigger claim than I’m willing to make.
But I like the combination of competitive pricing and transparency around testing.
One thing I’ve learned is that the company and its products deserve to be evaluated separately from the business opportunity. If you’re still comparing options, there’s another product-first approach I think is worth considering.
How Does the LiveGood Compensation Plan Work?
This is where LiveGood gets interesting.
The current compensation plan has seven different ways to earn:
Fast Start Commissions, Matrix Commissions, Matching Bonuses, Retail Commissions, Customer Acquisition Bonuses, Influencer Bonuses, and Diamond/Crown Diamond bonus pools.
I’m not going to turn this review into a 30-minute compensation-plan presentation.
If you’re seriously considering joining, you should review LiveGood’s current official compensation plan yourself because plans and qualifications can change.
But there are several pieces I think prospective affiliates should understand.
Fast Start Commissions Reward Personal Enrolling
Under the current plan, when someone you refer becomes both a member and affiliate for $49.95, LiveGood shows a $25 Fast Start Commission: $5 associated with the first month’s membership and $20 associated with the affiliate signup fee. The plan also provides additional Fast Start percentages through the enrollment organization as rank increases.
This is important because it illustrates something people sometimes miss when they’re staring at the matrix:
LiveGood’s compensation plan gives you reasons to personally enroll people.
You aren’t just waiting for somebody else’s recruiting efforts to populate your matrix.
And that’s where we need to talk about spillover.
How Does the LiveGood 2×15 Matrix Work?
LiveGood uses a 2×15 matrix.
That means each position can have two positions directly underneath it, and the matrix extends downward through 15 levels.
The current compensation plan pays matrix commissions based on the $9.95 monthly membership fees, with qualification determining how deeply you can earn. The plan currently shows 2.5% per qualifying matrix position across eligible levels.
The mathematics can become impressive as a 2-wide matrix expands.
But this is where I want to give you probably the most important advice in this entire LiveGood review:
Do not join LiveGood expecting spillover to build your business for you.
I say that as somebody who has built matrix and Powerline programs going all the way back to 2002.
I’ve Built Powerline Systems for More Than 20 Years
Powerline systems aren’t new to me.
In fact, some of the first network marketing businesses I built used them.
And they can be extremely effective recruiting tools.
I’ve personally found that Powerline-style marketing can help recruit people faster and sometimes with considerably less effort.
Why?
Partly because it creates urgency.
People see an organization growing and think:
“I need to get positioned before I miss out.”
And that’s exactly where the strength can become the weakness.
You can attract a lot of people who join for the wrong reason.
Instead of joining because they want to learn how to generate leads, recruit people and build a business, they’re joining because they’re hoping someone else will build the business underneath them.
I know because I’ve marketed these systems that way myself.
When I initially built LiveGood, much of my marketing emphasized the Powerline, matrix, getting positioned early and the possibility of spillover.
Knowing what I know today, I wouldn’t market it nearly as aggressively that way.
The Powerline Is NOT Your Downline
This is extremely important.
LiveGood itself explains this in its current FAQ.
The people appearing after you in the Powerline are not necessarily being placed underneath you in your matrix. LiveGood says most of the people shown in the Powerline will not be under you. Matrix placement follows the enroller, and spillover can occur when your enroller or people positioned above you enroll fast enough that additional placements fall beneath your position.
So if you see thousands of people joining LiveGood after you, that doesn’t mean thousands—or hundreds—or necessarily even dozens—of those people are coming into your organization.
Company-wide growth and your individual matrix growth are two completely different things.
LiveGood’s own FAQ says waiting for spillover is the slow way to build and notes that it could take weeks or months depending on the activity above you. Its published policies go further and explicitly state that spillover and earnings simply from joining are not guaranteed.
I agree completely.
Personally, I’d go even further:
Don’t get into LiveGood to wait for spillover. Get into LiveGood intending to create spillover.
That’s an entirely different mindset.
Why Spillover Becomes Difficult Very Quickly
Think about the math.
At the top of a 2-wide matrix, there are only two positions on the first level.
Then four.
Then eight.
Then sixteen.
Then thirty-two.
The number of positions doubles every level.
So expecting one person at the top to personally recruit enough people to provide meaningful spillover for everyone several levels below them becomes unrealistic very quickly.
That’s why I think the matrix becomes much more exciting when you’re recruiting builders.
Imagine instead that people throughout the organization are learning how to generate leads and personally enrolling a few people themselves.
Now multiple people are creating activity.
Multiple people are creating spillover.
Multiple people are expanding the organization.
That’s a completely different business from hundreds of people sitting around waiting for the one person above them to do all the work.
Whether you like a matrix or a different compensation structure, the question I keep coming back to is what people are actually buying. I’ve become especially interested in opportunities built around products I would personally want even without a business attached.
The Matching Bonus May Be More Important Than People Realize
This is another reason I wouldn’t obsess over spillover.
LiveGood’s current compensation plan includes matching bonuses based on the matrix commissions earned by people in your enrollment organization.
The current plan starts with a 50% match on matrix commissions earned by people you personally enroll and extends matching percentages through additional enrollment generations as you achieve higher ranks.
That’s significant philosophically because it rewards something you actually have some control over:
Finding people and helping them build.
You don’t control whether somebody above you produces spillover.
You do control whether you’re learning how to generate leads.
You control whether you’re talking to prospects.
You control whether you’re personally enrolling people.
And you can influence how well you help those people learn to do the same.
That’s where I’d put my attention.
Do You Earn Commissions on LiveGood Products?
This was something I specifically wanted to verify before writing this review because LiveGood’s product compensation works differently from many traditional MLM companies.
And yes—you can earn commissions on retail product sales.
If someone you refer purchases a product at the retail price rather than becoming a member and purchasing at the lower member price, LiveGood currently pays the referring affiliate 50% of the difference between the member price and retail price. Additional percentages can be earned through the enrollment organization depending on rank.
For example, LiveGood itself gives an illustration where a product has a $24 retail price and $16 member price. The $8 difference would generate a $4 commission at the 50% level.
There’s also a Customer Acquisition Bonus on a personally enrolled member’s first product order. LiveGood currently allocates 10% of that first qualifying order through a bonus structure, subject to its stated limits and rank percentages.
And for affiliates generating significant retail volume, LiveGood has an Influencer Bonus that increases the percentage of the retail/member-price difference paid on personally referred retail-customer volume.
So it would be inaccurate to say LiveGood pays nothing on products.
But the overall model is still very different from the traditional MLM structure where large product markups fund substantial multilevel commissions on recurring product volume.
That’s intentional.
The Diamond Pools Change the Economics at Higher Ranks
At the upper end of the compensation plan, product revenue becomes relevant in another way.
LiveGood’s current plan states that qualified Diamond affiliates share in a pool funded by 2% of total company sales, including memberships and products. A separate Crown Diamond pool is funded with 0.5% of total company sales.
That means someone evaluating the earning potential shouldn’t look only at matrix commissions.
Fast-start money, matching bonuses, retail/customer acquisition bonuses and—at high ranks—the company-wide pools all affect the economics.
Still, there’s an unavoidable mathematical reality to the basic membership model.
There’s Only So Much Money You Can Squeeze Out of $10
This is both one of LiveGood’s greatest strengths and one of the things you need to understand before joining.
A $9.95 monthly membership is easy to say yes to.
But it’s still $9.95.
There simply isn’t enough money in a $10 monthly payment to pay every person in a large organization several dollars per member every month.
The current matrix compensation reflects that. LiveGood’s matrix percentages are based on the monthly membership fee.
So compared with a traditional network marketing company built around a $50, $60, $70 or $100 monthly product order, you’re naturally going to need more people for the membership-driven residual portion of the plan to become substantial.
But there’s another side to that equation.
LiveGood can also be considerably easier to recruit because it’s only about $10 per month.
That’s the tradeoff.
Lower revenue per member.
Potentially lower resistance to becoming a member.
So I wouldn’t look at LiveGood and simply say:
“The residual per person is small, therefore the compensation plan is bad.”
That’s incomplete.
The better question is:
Can the lower price produce enough additional recruiting, retention and duplication to compensate for the lower revenue per member?
That’s the question I’d be thinking about if I were deciding whether to build LiveGood seriously.
My Personal Experience Building LiveGood
When LiveGood launched, I used my existing email list and personally sponsored more than 60 people.
At one point, my organization had roughly 300 people.
So yes, I found LiveGood relatively easy to recruit compared with many opportunities I’ve seen over the years.
Eventually, however, I shifted my attention back toward my primary affiliate business.
The reason wasn’t that I suddenly thought LiveGood was a bad company.
Quite the opposite.
I realized that my bigger problem was lead generation.
I had spent years watching my old lead flow decline, and it became obvious that rebuilding a consistent source of new targeted prospects was more important than adding another opportunity.
That’s a lesson I’d encourage other network marketers to think about too.
Sometimes changing companies isn’t the solution.
If you don’t know how to consistently generate leads, the same problem tends to follow you into the next company.
And the next one.
And the next one.
What I Like Most About LiveGood
There are several things I genuinely like.
The $9.95 membership is one of them. It’s affordable enough that the business can potentially appeal to people in markets where a traditional $100 monthly autoship would be a significant barrier.
I also like the value-oriented product model.
As someone who actually purchases nutritional supplements, I’d rather recommend a product because I think someone is getting good value than try to justify an inflated price solely because commissions have been baked into it.
I like LiveGood’s transparency around product testing as well. The company publishes certificates of analysis for a substantial number of its products rather than simply saying “trust us.”
And personally, I have confidence in Ben Glinsky based on knowing him since 2002.
That’s not something I expect you to take as proof that you should join.
It’s simply part of my evaluation because I actually know the person running the company.
I think it’s worth comparing opportunities on more than their recruiting story. Product value, differentiation, and whether you would remain a customer without commissions are questions I’d ask before committing years to any company.
What Would I Be Careful About?
The biggest thing is the matrix.
Not because I think there’s something inherently wrong with a matrix compensation plan.
I’ve built them successfully.
I’d be careful about how it’s marketed and what expectations it creates.
If you join because you see massive company growth and think:
“I’ll pay my $10 and eventually thousands of people will spill underneath me,”
I think you’re setting yourself up for disappointment.
LiveGood’s own policies specifically warn that earnings and spillover are not guaranteed and state that participants should not expect to profit merely by joining.
If you’re joining for the products, that’s different.
Use the membership.
Save money where the products make sense for you.
There’s nothing wrong with being a customer.
But if you’re joining because you want to make money, I’d approach it as a real business.
Learn how to generate leads.
Learn how to recruit.
Build an email list.
Find people who genuinely want the products or business.
Help the builders you recruit develop those same skills.
And let any spillover you happen to receive be a bonus.
Would I Build LiveGood Today?
I already have.
And I’m still a member.
I’m simply not actively building it because I’ve chosen to focus my business efforts elsewhere.
If I decided tomorrow to seriously build LiveGood again, though, I would market it differently than I did initially.
I’d lead much more heavily with the product value and low-cost membership.
I’d absolutely explain the matrix and Powerline because they’re legitimate parts of the opportunity.
But I wouldn’t create aggressive fear-of-loss messaging around getting positioned immediately before somebody “misses” spillover.
I’d make something else very clear:
If you want to build a significant LiveGood income, expect to work.
I’d be looking for people willing to develop the skills necessary to generate leads and recruit.
Instead of building an organization filled with people waiting for spillover, I’d want to build an organization filled with people creating it.
That, to me, is where the matrix gets interesting.
Is LiveGood Legit?
LiveGood is a real health-and-wellness membership and affiliate business with products, published pricing, a documented compensation plan, retail customers, publicly available product-testing documents and stated policies governing affiliate compensation and marketing.
But I don’t think “Is it legit?” is the most useful question.
A company can be legitimate and still not be the right business for you.
I’d ask:
Would I buy the products without the income opportunity?
Does the $10 membership provide enough value for me?
Am I willing to generate leads and personally recruit rather than wait for spillover?
Do I understand how the compensation plan actually creates income?
Am I comfortable with the fact that substantial residual income from a low-cost membership will generally require significant organizational volume?
Those questions tell you considerably more than the word “legit.”
And LiveGood itself makes an important disclosure prospective affiliates shouldn’t ignore: its policies say earnings aren’t guaranteed, spillover isn’t guaranteed, and that most participants earn less from the compensation program each month than they’re paying for their products.
That’s worth knowing before—not after—you join.
My Bottom Line on LiveGood
I like LiveGood.
I like the membership model.
I like the product value.
I’ve personally used some of the products.
I’ve personally recruited more than 60 people.
I’ve built an organization of roughly 300.
And I’ve known the CEO since he sponsored me into my first network marketing company in 2002.
So this isn’t coming from someone who spent an hour reading the compensation plan and decided to write an SEO review.
At the same time, I wouldn’t join LiveGood because somebody told me I could sit around and wait for spillover.
That’s the wrong reason.
Join as a member because you see value in the products.
Or join as an affiliate because you see value in the products and you’re willing to build a business.
If you want to take a closer look at LiveGood itself, you can go through my LiveGood presentation here:
See How LiveGood Works →
But if you’re considering LiveGood primarily because you’re looking for a network marketing opportunity, there’s one more thing I’d encourage you to understand before you make your decision.
What If the Product Itself Was the Real Opportunity?
After more than 24 years in network marketing, one thing I’ve become increasingly selective about is the product itself.
As I mentioned earlier, I believe a company needs to offer one of two things: extraordinary value or an extraordinary product.
LiveGood approaches that equation primarily from the value side, and that’s something I genuinely appreciate.
But there’s another approach I’ve become interested in.
What if you found a product you believed was genuinely different? Something you would personally purchase even if there were no compensation plan attached?
That’s the kind of opportunity I’ve become increasingly interested in exploring.
And if you’re evaluating network marketing companies yourself, I think it’s worth considering both approaches before deciding where to invest your time and energy.
If you’re curious about the product-first approach that caught my attention, you can take a closer look at what I found.
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